Snapchat Ads Conversion Tracking Services
How Does Snapchat Ads Affiliate Sales Integration Operate?
With our platform, integrating affiliate conversion data into your Snapchat Pixel and ad campaigns is simple via the Conversion API (server-to-server). All you need to do is connect your affiliate network accounts and website to our system, and we handle the rest!
To seamlessly integrate affiliate sales into your Snapchat Ads account, we track sessions, clicks, and sales, matching them accordingly. Attribution happens automatically, and once complete, our system efficiently imports the necessary conversion data into your Snapchat Ads account, ensuring accurate attribution across campaigns, ad groups, and ads.
We break down the tracking process into two key stages:
Traffic Data Tracking
Your traffic is monitored using our JavaScript snippet, WordPress plugin, or API integration. These tools also make necessary adjustments to your affiliate links for optimal performance.
Sales Data Tracking
We track sales by accessing the affiliate networks’ API endpoints. Using your API credentials, we regularly retrieve the sales data to keep everything up to date.
Outcome: Snapchat Ads with Integrated Conversion Data
Integrating affiliate sales into Snapchat Ads allows you to track the monetary results of your campaigns, ad groups, and video ads.
With these insights, you can:
Identify what is performing well
Determine what needs improvement or should be paused
For example:
One video ad may have a high click-through rate (CTR) but generate no sales.
Another ad might have a low CTR but deliver a strong conversion rate.
The Result: Snapchat Ads with Conversion Data
By incorporating affiliate sales into Snapchat Ads, you can now track the financial outcomes of your campaigns, ad groups, and video ads.
These analytics allow you to identify top-performing content and highlight areas for optimization or removal. For instance, you may observe one video ad attracting a high click-through rate (CTR) but leading to no sales, while another ad has fewer clicks yet converts at a higher rate.
This insight enables you to cut the ads wasting your budget and concentrate on those driving real revenue.
Conversion as the Focus of Your Campaign
With your conversion data now linked to Snapchat ads, you can set Website Conversions as the main objective for your campaign. Snapchat Ads’ AI will then work to improve ad performance by focusing on your real-time revenue and conversion insights.
Optimizing Your Campaign Budget
Campaign budget optimization automatically allocates your budget to identify the best opportunities for each ad group. Your budget is dynamically adjusted in real time to ensure the best possible outcomes. Now, with conversion data in place, your actual sales performance will be factored in, allowing for the most effective budget distribution across your campaigns and ad groups.
Advantages of Monitoring Affiliate Sales in Snapchat Ads
Cut Unnecessary Expenses & Boost ROAS
When you track affiliate sales through Snapchat Ads, you gain valuable insights into the financial performance of your campaigns, ad sets, and individual ads. This allows you to make informed adjustments, eliminating unprofitable elements. With access to data on conversions and Total Complete Payment Value, you can refine your strategy and maximize returns.
Run A/B Tests Focused on Conversions
Tracking affiliate sales allows you to effectively conduct A/B testing to determine which ads and audiences yield the best results. You can then direct your budget toward the highest-converting and most profitable segments, ensuring better campaign performance.
Optimize Your Audience Targeting
As your conversion data is captured through Snapchat Ads Pixel, you can build audiences that either include or exclude those who have already converted. For instance, you can target individuals who clicked on an affiliate link but haven’t completed a purchase yet. This strategy lets you re-engage users who showed interest in your offer but didn’t follow through, increasing the likelihood of converting them on subsequent interactions.
How to Leverage Snapchat Ads for Affiliate Marketing
Affiliate marketers are in a prime position to capitalize on Snapchat’s massive user base, which predominantly consists of individuals around 18 years old. Business Insider reports that Snapchat now boasts 100 million active users daily and accumulates 7 billion video views each day. If you’re looking to enhance your affiliate marketing strategy using Snapchat, our WeCanTrack integration can help you take your efforts to the next level!
While Snapchat offers great opportunities for affiliate marketers, it may not be the ideal platform for promoting high-cost products or targeting older demographics.
Given Snapchat’s impressive daily engagement, affiliates can gain a lot of value from the platform. It’s essential to track and integrate your affiliate sales or leads effectively using our WeCanTrack and Snapchat ads integration. For those already utilizing Snapchat Ads for affiliate marketing, ensure that your Pixel is correctly configured and that you’ve set up the Conversion API. This will enable complete attribution of affiliate conversions to your Snapchat ad campaigns, ensuring you get accurate data for optimizing your marketing strategy.