Microsoft Ads Conversion Tracking Services
How Does Affiliate Conversion Tracking Work with Microsoft Ads (Bing Ads)?
After setting up our software, the system starts tracking your sessions and clicks, gathering necessary IDs and data. It also embeds unique click IDs into your affiliate links. When a sale is registered and reported back to us through an API or Postback, we associate the conversion with your session and click data. This information is then imported into your Microsoft Ads account as a Conversion Event.
The data tracking process is divided into two key phases:
Traffic Data Tracking
Your traffic data is captured through our JavaScript tag, WordPress plugin, or API connection, which also updates your affiliate links as needed.
Conversion Data Tracking
Conversion data is monitored via the affiliate networks’ API or Postback endpoints. We either fetch sales data using your API credentials or the networks push your conversion data to our system using a Postback URL.
How to Track Affiliate Sales and Conversions in Microsoft Ads (Bing Ads)
In order to fully install our Microsoft Ads Affiliate Sales Integration feature, you need to follow 4 steps.
- Create a Ts Coverage account
- Connect your affiliate network account(s)
- Connect your website(s) and include you UET tag(s)
- Activate the Microsoft Ads Integration feature and create a Conversion Event within Microsoft Ads
Leverage Microsoft’s Machine Learning for Automated Bid Adjustments
By integrating your affiliate conversion data into Microsoft Ads, you can streamline your bidding process by opting for strategies like ‘Maximise Conversions,’ ‘Target CPA,’ or ‘Target ROAS.’
Once you choose one of these automated bidding strategies, Microsoft Ads applies Machine Learning to adjust your bids across keywords and ads.
The system’s AI evaluates the likelihood of a user converting on your site and adjusts bids in real time, increasing them for potential converters and lowering them for less likely prospects.
With the extensive user data available through Microsoft/Bing Ads, their AI can be trusted to effectively optimize bids for your paid ad campaigns.