Facebook Ads Conversion Tracking Services
How Facebook Affiliate Conversion Integration Operates
With Facebook’s introduction of a domain verification system, affiliate publishers are no longer able to place their Facebook Pixel directly on the advertiser’s thank-you pages. Instead, the Facebook Conversion API must be used to track and report conversion data to affiliate publishers’ Facebook Pixels.
Our platform simplifies this process, enabling seamless integration of your affiliate conversion data with your Facebook Pixel through the Facebook Conversion API. By adding your affiliate network accounts and website to our system, we handle the rest of the setup and data tracking for you!
To ensure accurate integration of your affiliate conversions into Facebook Pixels (via postbacks or the Facebook Conversion API), we monitor your sessions, clicks, and conversions, linking them together. We utilize SubIDs, which are automatically inserted into your affiliate links, allowing us to trace conversions back to the corresponding traffic data.
In essence, our tool tracks your data through two key processes:
Traffic Data Tracking
We capture your traffic data through our JavaScript snippet, WordPress plugin, or API connection. These tools also adjust your affiliate links as needed to ensure proper tracking.
Conversion Data Tracking
Your conversion data is retrieved via the API endpoints of affiliate networks. By using your API credentials, we regularly pull sales data directly from the networks, ensuring up-to-date conversion tracking.
Is It Possible to Track Conversions from iOS 14.5 Users Who Have Opted Out of Facebook Tracking?
Yes, you can still assess the performance of your Facebook campaigns through systems like ours and Google Analytics, even if users on iOS 14.5 have opted out of Facebook tracking. When users opt out, Facebook disregards events associated with them, meaning their conversions won’t be attributed in Ad Manager or added to any audiences.
However, by properly utilizing UTM parameters, you can continue to monitor overall performance, including content engagement, traffic sources, campaigns, ad sets, and ads via Ts Coverage and Google Analytics. While Facebook won’t account for conversions from opted-out users in its optimizations or targeting, you’ll still gain valuable insights from the anonymized data.
Benefits of Tracking Affiliate Conversions in Facebook Ads
Cut Unnecessary Costs & Boost ROAS When you link affiliate sales with Facebook Ads, you can finally track the revenue performance of your campaigns, ad sets, and individual ads. This enables you to fine-tune your campaigns by identifying and removing unprofitable elements. With conversion data filling up the “Purchases” and “Purchase Conversion Value” columns, you’ll have a clear picture of what’s working and what’s not.
Run A/B Tests Based on Conversion Data You can conduct A/B tests to determine which ads and audience segments are delivering the best results. By analyzing the data, you’ll be able to allocate more budget to the ads that convert well, ensuring your efforts focus on what brings profitability.
Optimize for Purchase Conversion Events With access to Purchase conversion event data, Facebook’s AI can optimize your campaigns to target users most likely to make a purchase. This machine learning capability allows Facebook to narrow down your audience to those who are more likely to convert, improving your ad efficiency.
Automate Campaign Budget Allocation Conversion data also opens up the opportunity to automate your campaign budgets. Facebook’s automatic budget allocation feature can be used to manage your ad spend more effectively, focusing resources where they are most needed.
Refine Your Audience Targeting Since the conversion data is tracked by your Facebook Pixel, you can create custom audiences that include or exclude users who have already converted. A great strategy is to target those who clicked on an affiliate link but didn’t make a purchase. By re-engaging with users who have already shown interest but haven’t yet converted, you increase the chances of securing more sales.
Interesting Insight: Some publisher websites have found that over 50% of conversions came from returning visitors. So by focusing on bringing back users who visited your site but didn’t make a purchase, you can significantly boost your overall conversion rate.
How to Effectively Use Facebook Ads for Affiliate Marketing
When beginning your journey with Facebook ads for affiliate marketing, it’s crucial to focus on creating ad sets that target specific audiences. This ensures that your ads are displayed to users who are more likely to make a purchase, helping you start with a strong return on investment (ROI). Make sure that your Facebook Ads integration is properly set up so you can track conversions and sales from your affiliate ads. Without this, you risk depleting your budget without gathering any meaningful data or even knowing if those users became customers. It’s important to avoid overspending on ads that may not convert. Instead, focus on building highly targeted audiences based on user behavior to optimize your marketing efforts. Given how rapidly user behavior on Facebook evolves, it’s a good idea to conduct A/B testing to identify the most effective targeting strategies for your ads.